Visitors usually ignore ads most of the time. One useful tip is to disguise the adsense ad with the design of your site so visitor will think that it is a part of the site and will tend to click it !
Below is given some tips with screenshots for enhancing click rates.
1. Match the sidebar header background color of the widget to that of the border of the adsense unit.
2. If your site has a white background then make your background of the adsense unit same as the background of your site.
3. Lastly, if your site’s link is blue then you must also make the color of the link in the adsense same as that of your site
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